We are not just one big clump of consciousness but are made up of different sub-selves. In other words, who are you? When you say “I” what is that I? Who is that me? What is the difference between your ego and your Self or what people call your soul and spirit? Who runs the show? What’s the difference between being selfish and selfless? How is ego related to selfishness? And finally, is having a strong ego a bad thing?